Stand Out From the Competition – Make It Fun For Your Customers to Do Business With You
People like to have fun. They like to be able to enjoy themselves. One of the best opportunities for pleasure can occur when they do business with your company or organization. Laughter is one of the few languages that is spoken by every human being. When your customers are met by cheerful, personable, and positive employees, chances are those customers will enjoy spending their money and do even more business with you.
Let’s examine the psychology behind that kind of thinking. One of the main reasons why customers quit doing business with a company is a feeling of indifference they receive from the frontline personnel that serve them. Many times, your customers take personally the type of service they receive. If they receive poor service, it can very easily be interpreted as a form of personal rejection. Conversely, if it is very good service, it can be interpreted as a sign of respect and acceptance. Naturally, our customers prefer the latter form of service.
Taking this discussion one step further, when a person experiences joy or laughter, endorphins are released from the brain. An “endorphin” is a natural morphine-like substance that is produced within the human body. It creates a euphoric-like state that allows a person to experience physical and mental feelings of pleasure. A person feels good. In a similar way, when a person receives the kind of service that can be interpreted as a sign of respect and acceptance, he or she can actually experience a release of endorphins. Thus, when a customer comments to you on how they like doing business with your company, recognize that there is more to it than just words.
What does all of this have to do with your business? The key is to let the fun side of your personality show. Your example will serve as a good role model as well as a reminder for your employees and co-workers. By setting the pace in your business in terms of behavior, your customers, employees and co-workers will appreciate it.